Established in 2009, This Memento’s core is the curation of hyperlocal, people-led insights. Now, fifteen years later, our mission to mobilise people's intuition to set new directions continues.

 
 

REGARDLESS OF OBJECTIVE, WE ADHERE TO OUR PROVEN THREE-STEP D.I.G. APPPROACH -

  • GROUNDWORK
    From the project brief to creating the hypothesis and main research question, here we set the framework.


    INFIELD
    From recruitment to engaging consumer interactions, and observation, this crucial phase sets the stage for actionable insights by establishing a strong connection with the research audience

  • FROM THEMES TO INSIGHTS

    Once the dust of our digging settles, our team delves into thorough data analysis of what is collected infield. From video and audio materials to homework submissions and digital shopping journeys, we immerse ourselves in the consumer's world, connecting the dots. As we interpret our findings, themes coalesce into final insights.

  • BRAINSTORMING

    After having been infield, our observations and findings are collected, and thoroughly discussed and stress tested within our team. As themes and insights start emerging from the ‘raw’ data, our strategic minds will start distilling opportunities, possibilities and solutions to answer your project brief. Finally, the resulting curated insights find their way into our visual Keynote/PowerPoint presentations immersing you into the lives and minds of your consumers. Additionally, workshops or tailored training sessions help you turn those insights into actionable pointers and plans.