This Memento is a global qualitative consumer research and brand
strategy agency, based in Amsterdam

O’Neill Global

O’Neill Global

Bring to life the consumer in surf and snow by creating inspiring and informing global guidelines cross functionally.

Hunkemöller

Hunkemöller

Creating a consumer-centric organization by working cross-functionally and using consumer insights to derive concepts.

Onitsuka Tiger

Onitsuka Tiger

Inspiring and educating on upcoming movements and trends for the brand direction. Giving strategic recommendations and advice on specific opportunities for the upcoming years.

Converse Europe

Converse Europe

Provide (hyper)local insights and local talents and influencers to drive the campaign Pro Streets.

Onitsuka Tiger

Onitsuka Tiger

Create the new strategic direction for Onitsuka Tiger Europe and bring to life their consumer segmentation.

Nike Retail Design CEE

Nike Retail Design CEE

Create a consumer archetype for developing a new retail concept in Central & Eastern Europe.

1_ONEILL

Faces

Student home, March 2013, London Picture taken by Atlynn Vrolijk  We look for that chair that seems to have a face – we like cars that, with squinting our eyes, …

Image by Paul Butler

Anonymass

We’ve all seen the horrible scenes in Boston…and the drama is still going on. As I am writing this, SWAT teams hunting down the two suspects in Watertown allegedly responsible …

IMG_2703

Storytellers

What makes a good storyteller? Charisma? An anecdote that spans generations? Drama? Risk? The film now taking pride of place on our opening page for a couple of weeks was …