Re-assess Nike’s connection with her beyond the brand activations
This Memento is a global qualitative consumer research and brand
strategy agency, based in Amsterdam
Testing the perception of the Chuck 70 sneaker with the teen male in Europe
Educate the brand teams of Nike Northern Europe to understand how to dive deep in the consumers’ life and to create and implement actionable insights.
Bring to life the consumer in surf and snow by creating inspiring and informing global guidelines cross functionally.
Creating a consumer-centric organization by working cross-functionally and using consumer insights to derive concepts.
Inspiring and educating on upcoming movements and trends for the brand direction. Giving strategic recommendations and advice on specific opportunities for the upcoming years.
At thisMemento the consumer takes the primetime spot on our research main stage. A privileged methodology, as we actually get to spend time with them. Visit their homes, meet their […]
Get your attention? Happy 1 year anniversary to us, aptly situated; for this story, in Amsterdam’s Red Light District. I was 13 when I first started my paper-round (does that […]
I’m so happy to share the love for Japanese anime with my thisMemento studio mates, something that has transformed our passive evenings on our own couch into an intense accumulation of […]